Content and Code

A CASE STUDY: CONTENT & CODE - CHANGING BEHAVIOUR THROUGH REWARD: MAY 2008

Established by founders Craig Beard and Tim Wallis in 2001, IT consultancy Content and Code Ltd are one of the UK’s market leaders in provision of Microsoft business solutions, having been a Microsoft Gold Partner since 2003.

Based in central London, the company has seen exceptional organic growth over the past seven years, and now employs 55 people, and has a turnover of £5 million.

Being in a competitive market, and employing a lot of very specialised staff, Content and Code were aware that they needed to address the issue of staff retention.

“Our policy has always been to train our own staff,” explained Craig Beard, COO of Content and Code, “And we invest a lot of time and money in doing this. We were aware that the sector was becomingly increasingly competitive, and that we may be at risk of losing staff to competitors, and so decided to introduce a bonus scheme to help us motivate and retain our good people.”

“The initial idea was simply to motivate performance and help staff retention through financial reward,” he continued, “But once we spoke to Innecto, they showed us that we could use a bonus scheme to change behaviour too – something we had wanted to do for a long time.”

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